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Shri Pro Craft

Growth Engine · Meta Ads

Meta Ads that are tested, not guessed

We run Facebook and Instagram advertising for lead generation and e-commerce — built on audience targeting, creative testing and clean conversion tracking.

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What Meta Ads management actually involves

Meta's ad platform performs best when it has clear signals about who converts — which means pixel and Conversions API setup matters as much as the creative sitting on top of it.

Creative is what a Meta campaign is judged on in the first two seconds, but targeting and offer decide whether that attention turns into a lead or a sale.

We treat both as equally important, rather than optimising one and hoping the other holds up.

What we manage

01Audience TargetingCustom audiences, lookalikes and interest-based targeting matched to your actual customer profile.
02Creative TestingMultiple ad variations tested against each other, so decisions are based on performance, not preference.
03Advantage+ CampaignsMeta's automated campaign types, configured with the right inputs rather than left on default settings.
04RetargetingSequenced messaging for people who engaged but didn't convert.
05Lead Generation CampaignsInstant forms and landing-page campaigns built for qualified enquiries.
06E-commerce CampaignsCatalogue and dynamic product ads for online stores.

How we approach Meta Ads

  1. 01

    We set up the pixel and Conversions API correctly before spending on ads, so Meta's system optimises toward real conversions.

  2. 02

    Every campaign runs with more than one creative angle, tested against a defined audience.

  3. 03

    Winning creative gets more budget; underperforming variations are cut early rather than left running out of habit.

  4. 04

    We report on cost per qualified lead or purchase, not just cost per click.

Why Shri Pro Craft

Creative and targeting, togetherNeither is optimised in isolation — a strong audience with weak creative underperforms just as much as the reverse.
Tracking set up properlyPixel and Conversions API implementation is checked, not assumed.
Reporting tied to real outcomesCost per qualified lead or sale, not just clicks and reach.

Common questions

Do you write and design the ad creative, or do I need to supply it?

We can do both. If you have brand assets, we work within them; if not, we develop creative as part of the campaign.

Is Meta Ads better than Google Ads for my business?

It depends on how your customers search and browse. Some businesses do better on one channel; many need both, working together.

Can you run Meta Ads for e-commerce catalogues?

Yes — catalogue setup, dynamic product ads and retargeting for online stores are part of what we manage.

Related services

Performance MarketingView serviceSocial Media MarketingView serviceGoogle AdsView service

Let's talk about meta ads.

Tell us where things stand today — we'll tell you honestly what needs fixing first.

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